Heart of Ikea: Behind the scenes

The financial details were contained in the 2011 annual report issued by Inter IKEA Group, IKEA's franchisor. It disclosed a January transaction to acquire IKEA's closely held intellectual property, including the IKEA trademarks, by Inter IKEA SystemsEvery day, 4,000 Ikea workers of 48 nationalities knuckle down in this quaint little town to conceive ideas for each Ikea product, strategise the product range, source for materials, test prototypes, and communicate the products to the store's avidMaterials: VITTSJO Nesting Tables, Miter Saw, Jigsaw, Paint Description: The VITTSJO

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