sobota, 8 września 2012
Coca-Cola's latest drink: No can. No bottle. Flavor drops.
The Coca-Cola Co. isn't the first to come out with flavor drops. The category was pioneered by Kraft Food Inc.'s MiO, which was introduced in March of last year and has quickly spawned copycats, including by supermarkets that sell store-brand versions.For a beverage giant, however, the introduction of liquid flavor drops is more complicated. Coca-Cola says the drops will boost consumption of water, whether it's tap water or bottled. Ideally, of course, people would use the drops with its DasaniNEW YORK — Coca-Cola's newest drink won't come in a bottle or a can. And
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