While customer analytics continues to drive acquisition and retention goals, firms continue to measure success of customer analytics using easy-to-track marketing metrics as opposed to deeper profitability or engagementEditor's note: This article is by Christer Johnson, IBM Global Business Services' Advanced Analytics Services Leader for North America. A member of Christer's team, Ryan Hendricks, will participate in a panel "Big Data in the Sports Industry" at theAug 8 - Overview -- U.S. data and analytics provider Verisk Analytics has entered into an agreement to acquire Argus Information and Advisory Services LLC for a total purchase price of $425 million, $400 million of which will be funded through revolverVMware has snapped up Big Data analytics tool Log Insight, a product of Pattern Insight. Pattern Insight stated that the team and technology will make a move to VMware headquarters.DENVER, Aug. 8, 2012 -- /PRNewswire/ -- Luminar, the first "big data" analytics and modeling provider focused specifically on connecting marketers with U.S. Latino consumers, announced its launch today. Luminar helps clients identify predictable models
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