wtorek, 31 lipca 2012

NBC Olympics and Twitter fury - a study in on-demand expectations unfulfilled

NEWS ANALYSIS: When NBC decided to make social media a major part of its 2012 Summer Olympics coverage, it had a very good idea for keeping viewers engaged. But then it tried to implement a social media policy and in the process showed howNBC has been getting a lot of flak on social networks lately for its handling of the Olympics. Because of the time difference between the United States and London, most of the high-profile events are shown with a delay ofHuffPost's QuickRead Loading HuffPost's QuickRead Loading NBC Olympics Coverage; BBC; Newspapers; Newsweek. More. Log in Create Account. Notifications. Profile · Settings; LogoutStudies: NBC's Olympics coverage highlights male athletes, bikinis. Published: Monday, July 30, 2012, 5:23 PM Updated: Monday, July 30, 2012, 8:21 PM. Star-Ledger Editorial Board By Star-Ledger Editorial Board The Star-Ledger Follow. 7. TweetSome of the criticisms about NBC's Olympics coverage aren't entirely fair. No one likes watching tape-delayed sporting events with commercial breaks every three minutes. But NBC is a corporate entity whose purpose is to soak up advertising dollars
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