DirecTV's Latest Message To Subscribers: A Plea For A La Carte Pricing?

The scuffle between DirecTV and Viacom to negotiate a new contract continued today with a new ad featuring the satellite provider's CEO Mike White addressing customers and (naturally) placing theAddressing DirecTV's 20 million subscribers in a heavily rotated, one-minute, 23-second propaganda spot, Mike White says, "At the very least, we think Viacom should be willing to give your family the choice to pay for onlyDirecTV says goodbye to Dora the Explorer, Snookie, and Jon Stewart. Negotiations with Viacom broke down as DirecTV was unable to reach a new fee arrangement.DirecTV

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