NASCAR's New Marketing Magic: A Behind-The-Scenes Look

NASCAR's marketing engine NASCAR is a marketing phenomenon. On the track, drivers gulp their sponsor's sodas enthusiastically. Thanking a sponsor, sayMarcos Ambrose made an unofficial claim to being NASCAR's fastest man with his qualifying run at 203 mph-plus last weekend at Michigan. This weekend, he'd love to lay claim to being NASCAR's king ofNASCAR will design the engagement center in collaboration with HP to be a dynamic tool that is specially tailored to meet the evolving needs

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