Heat defeats Thunder, 91-85, in Game 3 of NBA Finals

It's called the South Beach Factor. And it's been a boost to the Miami Heat over the years.Sometimes the buildup for a sporting event becomes so wrought with hyperbole that what is hyped cannot.It's called the South Beach Factor. And it's been a boost to the Miami Heat over the years.Here's a look at what analysts, celebrities and media types were saying during Game 3 of the NBA Finals: *Sports Illustrated writer Chris Mannix via

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